This dashboard provides a comprehensive view of e-commerce paid per click (PPC) campaign performance, a critical component of understanding market response to advertising efforts. It dissects key metrics like spend, conversions, and return on ad spend (ROAS), allowing for granular analysis of audience engagement and campaign effectiveness. This project demonstrates my ability to translate raw advertising data into actionable insights for optimizing market reach and budget allocation.
Gain actionable insights into your organic search performance. Explore a unified view of your SEO health, from user acquisition to conversion and revenue. This project highlights my proficiency in analyzing organic search data by showcasing the complete journey of organic search users to understand the full financial impact of organic search.
This dashboard offers an in-depth exploration of user behavior and product performance within the Google Merchandise Store. By analyzing traffic sources, popular products, and user engagement metrics, it uncovers valuable insights into consumer preferences and purchasing patterns. This project showcases my skill in leveraging analytics to understand online market dynamics and inform strategic product and marketing decisions.
This dashboard presents a comprehensive overview of website traffic acquisition channels, demonstrating how users discover and engage with a digital presence. By breaking down traffic sources, and user interactions, it provides critical insights into audience behavior and the effectiveness of various marketing channels. This project illustrates my ability to analyze diverse data sources to understand market reach and inform targeted acquisition strategies.
This Tableau dashboard utilizes cohort analysis to thoroughly examine customer retention rates and identify patterns in user behavior over time. By segmenting customers based on their acquisition period, it provides valuable insights into the long-term value of different customer groups and the effectiveness of retention strategies. This project demonstrates my analytical capabilities in understanding customer loyalty and predicting future market trends.
This dashboard offers a clear view of sales distribution across different stores and identifies key sales trends over time. It provides foundational insights for market researchers to understand store-level performance and broader market dynamics.
